About Us

Ivy Ventures

Ivy Ventures LLC was founded in 2003 by Roger Johnson and Doug Wetmore, who have extensive background in developing and operating outpatient imaging centers. Their imaging centers prospered largely at the expense of hospital providers by starting with patient access improvements to provide distinctive customer service to patients and physicians.

Ivy’s business plan from the beginning was to develop assessment tools, operational programs, and strategies specifically for integrated health systems to help them “think and act like an imaging center.” Operating like an imaging center enables a hospital to provide a premium level of patient care and take full advantage of the imaging industry’s financial opportunities.

Ivy has since expanded to help hospitals nationwide with other service lines in addition to radiology. These include outpatient rehabilitation, inpatient rehabilitation, hyperbaric care, wound care, sleep centers, and bariatric surgery.

Our Staff

Client Reviews

Arun G. Patel, MD
Chairman of Radiology, Bon Secours Cottage Health Services

“We’ve seen more than a 30% increase in Outpatient MRI volume since you’ve started. ... the improvements you’ve implemented indicate that we’re on track to see a $1 million improvement in Radiology in this first year; you’ve been able to add at least $700,000 to the Radiology bottom line in the past 8 months.”

William C. Haugh
COO, Lifepoint Hospitals - Memorial Hospital of Martinsville and Henry County

“I can honestly state that our partnership with Ivy Ventures to introduce the [SNAPCare ®] program to our medical staff was the best growth initiative we had in 2008." "One of the underestimated benefits that we did not consider when evaluating this program [SNAPCare ®] is the fact it has created a new “channel” of communication between physician practices and the hospital.”

Paul Viviano
CEO, UC San Diego

“I think the results are spectacular. Anxious to catch up and discuss other projects that you could assist with. Fantastic work. ”

Peter F. Gallagher
Senior Vice President & CFO

“My experience with Ivy has spanned over a decade and multiple health systems. In each setting, Ivy has proven to deliver both programmatically and financially with highly qualified teams. I can recommend Ivy without reservation.”

Kevin Halter
VP, Planning & Operations, Bon Secours Kentucky Health System

“I have found Ivy Ventures has the expertise and experience to evaluate a market in order to meet the demands of the patient thus gaining market share and increased financial performance for imaging services. I highly recommend their services.”