Ivy Ventures

K. Roger Johnson

Mr. Johnson co-founded Ivy with Doug Wetmore in 2003. Mr. Johnson focuses primarily on client strategy and growth opportunities, problem identification/resolution, service innovation, and business development.

Before co-founding Ivy, Mr. Johnson served as Chief Financial Officer of a national operator of outpatient diagnostic imaging centers. Mr. Johnson served on that firm’s executive committee and led financing, budgeting and management control initiatives during a period of rapid company growth. Previously, Mr. Johnson served as Director, Mergers and Acquisitions and Director, Business Development at Trigon Blue Cross Blue Shield (now Anthem BCBS), where he assisted senior management in identifying potential acquisition targets and selling non-core subsidiaries. Mr. Johnson was also an associate in the Business Department at the law firm of McGuire Woods, LLP, during which time he concentrated on capital formation, securities offerings and asset securitization.

Mr. Johnson earned B.A., J.D. and M.B.A. degrees from the University of Virginia, where he was a Jefferson Scholar.

Mr. Johnson lives in Richmond, Virginia with his wife and three daughters. He serves on the Session of his church and is a board member of Serge Global, Inc. (formerly World Harvest Mission).

Douglas Wetmore

Doug Wetmore co-founded Ivy Ventures with Mr. Johnson in 2003. He works with the other members of Ivy’s senior management team to develop new product offerings, identify new clients, manage existing client work, and develop strategy for company growth.

Prior to co-founding Ivy, Mr. Wetmore worked as Vice President and General Counsel for MMR Holdings Inc., a national network of freestanding diagnostic imaging centers. At MMR, Mr. Wetmore was a member of the executive committee and assisted with the development, financing, operation, and regulatory compliance of the company’s imaging centers. Before joining MMR, Mr. Wetmore was an associate attorney for two international law firms – Morgan, Lewis, & Bockius and Rogers & Wells – in the firms’ Washington, DC offices, where he concentrated on antitrust and trade regulation matters.

Mr. Wetmore earned a BA degree in Economics and a JD degree from the University of Virginia, where he was a member of Phi Beta Kappa and was the John M. Olin Scholar of Law and Economics.

Robert W.(Bob) Oldfield

Robert W. (Bob) Oldfield joined Ivy as a Principal in 2006. He focuses primarily on new business development, growth strategies, and client relationships.

Before joining Ivy, Mr. Oldfield served as a Senior Vice President for DaVita and Gambro Healthcare, both dialysis services companies. At both organizations, he was responsible for management and operations for dialysis centers located across the eastern United States. Prior to that Mr. Oldfield was responsible for denovo development, acquisitions, and growth strategies for Gambro Healthcare. Before moving into business development roles, Mr. Oldfield served as the southeast U.S. Sales manager for Gambro Renal Products.

He earned a B.A. Economics with Mathematics from Hampden-Sydney College and M.B.A. from The College of William and Mary.

Mr. Oldfield lives in Glen Allen, Virginia with his wife, Denise, and their four children.

Milan DiPierro

As Ivy’s Partner and Chief Operating Officer, Mr. diPierro plans, directs, and coordinates Ivy’s internal operations and external consulting and development engagements with clients. Mr. diPierro has general oversight responsibility for the Sales, Strategy and Analytics, Clinical Operations, and Marketing teams and provides support services to the Business Development team.

Prior to joining Ivy, Mr. diPierro served as Chief Operating Officer for Content Solutions Inc, a voice recognition solution provider. Mr. diPierro was also the Director of Downstream Marketing for Agfa Healthcare. His responsibilities included product management and marketing for speech recognition, Radiology PACS, Cardiology PACS, and RIS product lines throughout North and South America. Mr. diPierro has more than 20 years of Healthcare IT experience and has held R&D, service, and management positions at Siemens Medical Systems, Philips Medical Systems, and Talk Technology.

He earned his B.S. in Biomedical Engineering from the University of Virginia, his M.S. in Biomedical Engineering from Columbia University and his M.B.A. from Fairfield University.

Milan lives in New Jersey with his wife and two children.

Stephen Lindsey

Mr. Lindsey joined Ivy Ventures in 2003. He focuses on growth opportunities and business development.

Before joining Ivy Ventures, Mr. Lindsey served as the CEO of HCA Henrico Doctors’ Hospital, Richmond, Virginia for many years. He has held the position of Chairman of Manorhouse Retirement Centers. Mr. Lindsey serves as an adjunct professor at the Health Administration Department at Virginia Commonwealth University, where he taught “Executive Skills,” and coordinated the residency program for a number of years. Prior to entering the healthcare field he was an Infantry Officer in the U. S. Army.

Mr. Lindsey earned a B. S. degree in Finance at Louisiana State University. He also holds a Masters Degree in Health Administration from Georgia State University.

He writes and edits articles related to early career development and other areas of C-Suite interest.

Mr. Lindsey lives in Richmond, Virginia with his wife. He has two children and three grandchildren. He serves on the board of the Bon Secours Foundation and is the Treasurer of CrossOver Ministries.

Barrett Clark

As Ivy’s Director of Strategy and Analytics, Barrett identifies and implements strategic initiatives for health systems designed to grow profit. He has worked at Ivy since 2007.

Prior to joining Ivy Ventures, Barrett was a financial analyst for the Financial Planning & Analysis Team, a strategic finance group, at Wachovia Securities, now Wells Fargo Securities.

Barrett earned a Bachelors of Science in Investment Finance from the Pamplin college of Business at Virginia Tech. At Virginia Tech, he served as CEO of SEED, one of the country’s largest student managed equity portfolios.

Barrett is originally from Lancaster, PA and now lives in Richmond, VA.

Robert B. Johnson

Mr. Johnson is responsible for the recruiting, training and on-going sales management of Ivy’s sales and marketing client representatives nationwide. Mr Johnson has been with Ivy since August 2007

Prior to joining Ivy, Mr. Johnson spent 21 years with Xerox Corporation in a variety of sales and Management positions achieving 16 Presidents Clubs and 4 Par clubs. He then spent 3 years as Partner/Marketing Director for Tax Filers Value Club based in Rocky Mount, NC.

Mr. Johnson holds a Bachelor of Arts in English from Hampden-Sydney College.

Mr. Johnson resides in western Henrico County with his wife Cindy, and has two grown children, Christopher and Brooke. He enjoys playing golf and spending time at Virginia Beach. Mr. Johnson has been an active member of the Western Henrico Rotary Club since 1986.

Sam Carey

Prior to joining Ivy Ventures, Mr. Carey spent eleven years in pharmaceutical sales with NPS Pharmaceuticals, Wyeth Pharmaceuticals, and Schwarz Pharma.

Once onboard with Ivy, Mr. Carey marketed imaging services for Memorial Regional Medical Center and Richmond Community Hospital. He was named National Sales and Marketing Manager of the Year for 2009, and Regional Sales and Marketing Manager of the Year for 2008.

In total, Mr. Carey has more than 25 years of consistent services-oriented sales and marketing experience. He earned a B.A. degree in Psychology from Lynchburg College.

Jake Clark

Mr. Clark manages and directs the sales and marketing support for the Ivy Ventures Customer Services Representatives supporting our HCA hospital system clients located in the West Region. Service lines Mr. Clark has been involved with include Imaging, Surgery, Endoscopy, Physical Therapy and Rehab, Sleep Lab, Wound Care and Bariatrics.

Mr. Clark worked in the pharmaceutical industry for several years prior to his employment with Ivy Ventures, spending several years both with Novartis and Sepracor Pharmaceuticals. Starting in 2008, Mr. Clark was chosen to represent Ivy Ventures’ first engagement with the Intermountain System. In 2010, he was promoted to manage a team of several representatives in a system-wide engagement.

Mr. Clark is married to Ashlee and they have 4 children — 3 daughters and a son. He has a MBA in Healthcare management. Mr. Clark’s hobbies include skiing, snowmobiling, golfing, hunting, playing soccer and mountain biking.

Andrew Case

Mr. Case joined Ivy analytical team in May 2011. He helps hospital outpatient managers identify their revenue sources and respond to trends in local patient markets.

Prior to joining Ivy Ventures, Mr. Case was an associate consultant for MAXIMUS Inc., a firm that manages Health and Human Services programs for state governments. Mr. Case also has previous experience interning in public health at Huaxi Hospital in Chengdu, China and working as a patient care assistant in the Department of Neurobehavioral Sciences in the UVA Health System.

Mr. Case earned a B.A. in Cognitive Science with a Physics double major from the University of Virginia. During his college years, he also spent two summers working in China.

Mr. Case lives in Richmond, Virginia and enjoys running, cooking, and playing the piano.

Peter Squire

Mr. Squire joined the Ivy analytical team in January 2013. He works with health systems nationwide to identify and advance strategic growth opportunities. He works on the business development team by help to identify and facilitate new clients.

Prior to joining Ivy Ventures, Mr. Squire was a Financial/Business Analyst for merchandising at McKesson Medical-Surgical, a medical-surgical supply distribution company. Previously, he was a Sales Development Analyst for McKesson Brand.

Mr. Squire holds a Bachelor of Arts in Economics and Commerce with an Environmental Studies minor from Hampden-Sydney College. While at Hampden-Sydney, he was a four-year member of the NCAA Men’s Lacrosse team.

Mr. Squire lives in Richmond, Virginia and enjoys golfing, surfing, skiing, the outdoors, live music and his dog, Harry.

Stefan Kling

Senior Engagement Manager

As a member of Ivy Ventures’ Strategy and Analytics team, Mr. Kling works with health systems nationwide to both develop growth strategies and implement analytics-based initiatives in the outpatient imaging field. Mr. Kling joined Ivy Ventures in December 2013.

Prior to joining Ivy Ventures, Mr. Kling worked as the Director of Communications and Marketing at Vero Financial Group, an asset management firm in Richmond, VA.

Mr. Kling attended the College of William & Mary and obtained his Bachelor of Business Administration from the Mason School of Business with concentrations in marketing and finance. While at college, Mr. Kling was a volunteer leader for Young Life at an area high school in Williamsburg, VA.

Mr. Kling lives in Church Hill in Richmond, VA with his wife, Lara. He is an Eagle Scout and currently serves as a Deacon at City Church. He enjoys both playing and watching basketball and spending time with family and friends.

Eric Morgan

Mr. Morgan, as part of the Strategy and Analytics department, works with health systems nationwide to identify and develop growth initiatives while providing analytical support.

Prior to joining Ivy Ventures, Mr. Morgan was a Financial Advisor for Infinity Financial Partners, an independent financial planning and investment management firm in Richmond, VA.

Mr. Morgan holds a Bachelor of Arts in Philosophy from Christopher Newport University. While at college, he was a volunteer leader for Young Life at an area high school in Newport News, VA.

Mr. Morgan lives in Richmond, Virginia and enjoys both playing and watching soccer, golf, and tennis, as well as spending time with friends and family.

Cal Murray

Cal is Ivy’s Regional Program Manager for HCA South Atlantic, North Florida and Capital Divisions. Since joining Ivy in 2016, Cal manages and implements strategic initiatives with the respective Ivy division teams and hospital staff increasing referrals for the client imaging departments.

Prior to joining Ivy Ventures, the majority of Cal’s career was spent in the pharmaceutical industry and Davita Kidney Care, in a variety of sales and management positions.

Cal earned a Bachelors of Arts in Economics from Virginia Military Institute in Lexington, VA. He was a four-year Division I football player signing a free agent contract with the Denver Broncos upon graduating.  Cal lives in Richmond, VA with his wife Jeannie and black lab, Lexington. They have 3 adult children living in Washington DC and Richmond.

Nels Yehnert

Nels helps to design and implement data management and analytical solutions for the disparate data sources and reporting needs of clients. These solutions allow Ivy Ventures to identify key opportunities for growth and process improvement.

Nels has worked at Ivy since 2018 and previously worked in the Advisory Services practice at EY and in the IT Audit department at CarMax.

Nels earned a B.S. in Information Sciences and Technology from the Pennsylvania State University and now lives in Richmond, VA.

Meg Boyd

Meg has been working for Ivy Ventures for over three years as an Imaging Outreach Liaison for Piedmont Atlanta Hospital. Prior to joining Ivy Ventures, she worked for Alliance Imaging for over a year and for Novartis Pharmaceuticals for 16 years. Most importantly, in March, Meg and husband Larry became grandparents to a little girl named Elliott.

John Ibsen

As Imaging Liaison for Piedmont Newton and Rockdale hospitals, John facilitates and builds relationships, existing and new, to increase referrals.

Prior to joining Ivy Ventures in May of 2018, John was an account manager for a medical billing software company as well as a Practice Manager for an urgent care facility in Macon, GA. John earned a Bachelors of Science in Communications from University of Texas at Austin.

At University of Texas, John served as Vice President of his fraternity and was involved in various ministry organizations. John is originally from Ohio, and currently lives in Atlanta, GA.

Annie Lewis

Annie is the Imaging Outreach Liaison for Piedmont Fayette and Piedmont Newnan Hospitals. Many years prior to joining Ivy Ventures, Annie was a Zoo Keeper at the Greenville Zoo where she had the privilege to work with African elephants, red pandas, lions, spider monkeys, and Aldabra tortoises.

Shannon McDuffie

As an Imaging Services Representative for the Inova contract, Shannon identifies barriers to patient care and works with Inova and Ivy leadership to devise viable solutions while highlighting our state-of-the-art equipment, fellowship trained radiologist and specialized scheduling and pre-authorization service called Snapcare.

Prior to joining Ivy Ventures, Shannon was a pharmaceutical sales representative for Abbott laboratories where she was awarded top sales performer.

Shannon earned her Bachelors of Science in Psychology from the “University of Maryland College Park”. While attending the University of Maryland Shannon served as a freshman tutor and entertainment writer for her school newspaper.

Shannon is originally from Upper Marlboro, MD Proper and now lives in Sterling, VA.

Lynnda Montgomery

As Ivy’s Outreach Liaison for Piedmont Henry, Lynnda provides marketing and strategic sales planning for the Radiology, Cardiology, Oncology, and outreach departments within a large metro territory. She works closely with leadership groups consistently on targeted projects as well as special projects as they arise.

Prior to working with Ivy Ventures, Lynnda was a Specialty Sales Manager covering Key Accounts for Pharmaceutical groups such as Astra Zeneca, Mission Pharmacal, and Sankyo. She worked multiple therapeutic lines and was a mentor and new hire trainer for several of these companies. Lynnda graduated from the University of Florida.

Tim Murphy

As Ivy Ventures’ Imaging Services Representative for Inova Loudoun Hospital’s 6 outpatient imaging centers, Tim identifies and implements strategic initiatives designed to grow profit. He has worked at Ivy since 2015.

Prior to joining Ivy Ventures, Tim was an Executive Sales Leader for Merck and Schering Plough for 10 years. He successfully promoted healthcare solutions for Hyperlipidemia, Type 2 Diabetes, and respiratory disease states.

Tim earned a Bachelors degree from George Mason University, where he was a member of the Rugby team.

Tim is a long-time resident of Northern Virginia and is the proud father of two fantastic children.

Emily Nerenberg

Emily is an Imaging Service Representative for INOVA Mount Vernon Hospital in Alexandria Virginia and started working for Ivy Ventures in January 2018. Prior to working for Ivy, she had a career with GlaxoSmithKline for 14 years as an Executive Immunization Representative in the northern Virginia area hospitals, pediatricians, family practice, primary care, health departments, GI and OBGYN’s just to name a few.

Emily grew up in Georgia and graduated from Kennesaw State University with a degree in Biology. She has been living in Virginia for 17 years and has two teenage sons.

Len Rayder

Imaging Outreach Liaison for Piedmont Mountainside including Kennesaw, Canton and Ellijay. Len works closely with Piedmont Radiology and both Employed and Independent physicians to provide the best patient Imaging outcomes.

Len spent the previous 12 years in medical sales selling both Diagnostic testing services and capital equipment.

Originally from central NY Len earned his degree in Business from Utica college a private university in Utica NY. While at Utica Len was a member of the baseball team.

Len moved to Atlanta, Ga in 1998 and currently resides in Kennesaw, Ga with his dog Daisy.

Bridget Romness

Bridget is the Marketing Liaison for INOVA Alexandria Hospital and joined Ivy Ventures in August 2015. A former flight attendant who started her pharmaceutical career with PDI selling Tamiflu, Pedicare, Rogaine, and Azmacort, she then moved on to Hospital sales with InVentiv Health. Bridget started PR Strategies – a consulting practice that assisted clients in the implementation of the Affordable Care Act.

Bridget grew up in Janesville, WI and attended the University of Wisconsin-Madison and graduated from Georgetown University. She now lives in Arlington with her husband Paul and daughters Bergen and Hayden.

Bridget in involved with leading fundraising efforts at Virginia Hospital Center, Arlington Pediatric Center, the Arlington Free Clinic, INOVA Children’s Hospital and Foundation. In her spare time, she enjoys skiing, working out, traveling, and being with her family and friends.

Angie Vereen

Angelique Vereen serves Ivy Ventures through Inova Health Systems as the Regional Imaging Service Representative/Liaison for Radiology Imaging Associates (RIA) in Southern Maryland. She manages, develops and implements marketing strategies and promotional activities in Prince George’s, Charles, St. Mary’s and Calvert counties.  She joined Ivy in December 2017.

Prior to Ivy Ventures, Angelique held numerous sales positions and was successful in growing targeted markets. Angelique worked as a Senior Healthcare Consultant for Pfizer, Inc, Sanofi-Adventis and Hoechst-Roussel Pharmaceuticals.  Angelique served as an account executive and marketer for Pavilion Medical Home Care and Staffing. Angelique’s sales experience also includes real estate and she worked as a licensed realtor at RE/MAX Executives and Wyndham Vacation Resorts.

Angelique earned her Masters of Science degree at Northwestern University in Chicago, IL and her Bachelors of Arts from the University of Virginia in Rhetoric and Communication Studies with a minor in History.

She enjoys spending time traveling and attending sporting events with her family and dog Prada. Angelique lives in the DMV metro area.

Keilone Gordon

Keilone is in Houston, a new market and Division for HCA to promote the Schedule+ Program in, serving the Webster, Clear Lake, South Houston, Friendswood, League City and Galveston areas.  We offer X-Ray, CT Scan, Pet-CT, Ultrasound, Nuclear Medicine, MRI and Interventional Radiology.

Before Keilone joined the IVY team, he was vice president of sales for a corporate collection agency that focused on medical bad debt. His career path before that was in dermatology pharmaceutical sales and physician liaison positions with oncology companies.

He also spent seven years as a financial consultant for his own firm assisting clients with retirement options, real estate ventures and estate planning.

Keilone was born and raised in Houston, Texas and graduated from Rice University with a degree in human performance and health science and a minor in business marketing. He played Division I football for Rice University and was a 4-year letter winner.

Sara Grady

Sara manages and directs the sales and marketing support for the South Carolina Market. Ivy Ventures has partnered with Trident Health, Summerville Medical Center, Colleton Medical Center, and Grand Strand Health to provide Diagnostic Medical imaging and Interventional Radiology scheduling. Sara has 15 plus years of medical sales experience and is a registered Diagnostic Medical Sonographer. Her goal is to provide excellent partnerships with the hospitals and physicians she services.

She has bachelor’s Degrees in Biology and Environmental Science from the University of Tennessee. She also graduated Summa Cum Laude from BridgeValley Community and Technical College’s Diagnostic Medical Sonography program.

Sara has a daughter and enjoys spending time with her on the water, going to the beach, and cheering on her beloved Volunteers

Mark Green

Mark Green is currently a Program Manager working with the Mountainstar Hospitals in Northern Utah.  He works closely with hospital administrators and RAD directors, while also managing several Schedule+ Coordinators.

This is Mark’s second time working as a Program Manager with Ivy Ventures. He previously spent over four years working with Intermountain Healthcare.

Mark grew up Salt Lake City and received his bachelor’s degree from the University of Utah. Before coming to Ivy Ventures, Mark was a pharmaceutical sales rep and district sales manager. He is married with three children.

Karri Ingram

As a Schedule+ Program Manager, Karri manages and implements the sales and marketing initiatives for outpatient Diagnostic Imaging for HCA’s Capital Division Hospitals. Ivy Ventures has partnered with the Lewis Gale Regional Health System in Southwest Virginia as well as Spotsylvania Regional Medical Center in Fredericksburg, VA to provide scheduling and authorization services for Diagnostic Imaging procedures.

Karri has been in the healthcare industry for over 15 years.  She is a Registered Diagnostic Radiology Technologist with experience in medical equipment sales and management.

Karri earned an Associates in Science in Radiology from Virginia Western as well as a Bachelors in Business Administration from Roanoke College.

Karri lives in Roanoke, VA with her husband, 3 children, and dog Pearl.

Jessica Mason

Jessica joined Ivy in May 2018 and is the Schedule+ Program Manager for the Southeast and North Florida Divisions, including Orange Park Medical Center near Jacksonville, and Capital Regional Medical Center in Tallahassee She assists with scheduling and authorizations of Diagnostic Imaging procedures.

Jessica has over 15 years of combined experience in sales and the pharmaceutical industry. She graduated with a Bachelor’s Degree in Health Management and an Associate Degree in Business Administration from Devry University; Associate from American Intercontinental University.

Originally from Charleston, SC, she is now living in Jacksonville, FL, and enjoys spending time outdoors kayaking or at the beach and spending time with family and her three-year-old niece.

Amanda Reynolds

As the Program Manager for Utah County, Amanda supports Timpanogos Regional Hospital and Mountain View Hospital. We have 5 scheduling coordinators and our current service lines include radiology, surgery and endoscopy. Amanda began working with Ivy Ventures in October 2017.She previously held positions in marketing for Mountain Point Medical Center, Utah Radiology Associates and Publicis Touchpoint Solutions.

Amanda earned a Bachelors of Science in Geography from Brigham Young University in 2003. Originally from Idaho Falls, ID, she is living in American Fork, UT with her husband and two kids.

Tricia Clark

As Ivy Ventures Coordinator Manager, Tricialee is responsible for the ever-growing Schedule+ program and all the Coordinators. She began with Ivy Ventures in August 2015 as the first Schedule+ Coordinator for Timpanogos Regional Hospital in Orem, Utah.

Prior to joining Ivy Ventures, Tricialee was a Referral Coordinator at Cottontree Family Practice in Provo, Utah for 9 years.

Tricialee earned her Bachelors of Science in Healthcare Administration from The University of Phoenix.  She currently lives in Provo, Utah with her son. In her spare time she enjoys going to concerts and visiting her happy place, Disneyland and Disney World.

Shelley Byrd

As Coordinator Manager of the Southeast, Shelley oversees scheduling and care coordination functions for imaging, surgery, and other hospital services. Shelley is from South Carolina.

Amber Reese

As part of the Ivy Coordinator Management Team, Amber is passionate about the culture of the program.  She is innovative and creative in finding processes that improve teamwork, add value, and provide a better service to the healthcare community across the nation.  She began her career with Ivy as a Coordinator in March of 2016.

Her professional background is eclectic; with companies like, Admiral Beverage, Associated Food, Provo City, and Liberty Safe. Throughout her career she has been given multiple avenues to learn and become fluent in the aspects of customer service, quality assurance, corporate morale, and management.

Amber was born and raised in Utah where she currently lives.  She enjoys traveling, being a dirt track race-car wife, and the mother to three children.

Katherine Liberty

Ms. Liberty began her career with Ivy Ventures in October of 2018. She is a member of the Coordinator Management team providing operational and leadership support to her team. Ms. Liberty is passionate about providing effective mentorship and transparency as her management style to promote and encourage employee growth and development.

Ms. Liberty has worked in Healthcare for over 10 years in all areas of Patient Access, having previously worked in private practice, home care, and the revenue cycle. She is an advocate for quality and accuracy, promoting expert levels of customer service and process improvement.

Ms. Liberty holds a Bachelor of Science in Health Administration from Baker College in Detroit, Michigan and is currently working on completing her Masters in HR Management and Development with Michigan State University.

Ms. Liberty lives in Richmond, VA after growing up in Michigan on Lake Huron. She enjoys traveling the world, exploring with her dog, Bentley, skiing and reading.

Morgan Powell

Bio Coming Soon!

Savvy Reed

Bio coming soon!

Kate Lynch

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Ashley Montgomery

Bio coming soon!