How We Work
Ivy partners with health systems to better understand the customer service factors that drive trends in the competitive landscape. We use this market knowledge to craft customized solutions to impact growth in referral driven service lines. These solutions are:
In a retail healthcare market, a commitment to listening and building a connection with your customer generates incremental business and long-term loyalty.
Ivy stays close to the referral through enhanced care coordination resources and processes informed by the referring customers.
Ivy leverages hospital systems’ data to create both reoccurring and ad-hoc analyses. These analyses provide healthcare executives with the detailed, specific information needed to make strategic, growth-oriented decisions.
Ivy continually assesses the financial, volume, and customer satisfaction impact of initiatives pursued.
Armed with industry best-practices, Ivy supplies health systems with customized action plans and high-value initiatives.
Equipped with industry-leading referral analytics and coached by our seasoned sales management team, our field personnel give your service lines the dedicated customer-focus required to innovate and capture market share.Learn More »
Ivy’s concierge referral management platform personalizes and brands your referral process, providing each referring group a single point of contact for care coordination and scheduling. Ivy utilizes existing health system scheduling software for easy implementation and layers in Ivy’s Patient Tracker+ tool to track order status and alert referring physician offices of unconverted orders, pre-auth issues, and no-shows.Learn More »
DATA & ANALYTICS
Measure and identify opportunities to move market share. Ivy’s analytics turns your data into actionable strategies.Learn More »
SERVICE LINE GROWTH ASSESSMENT
Develop a service line growth plan based on customer needs and local competitive standards.Learn More »
Arun G. Patel, MDChairman of Radiology, Bon Secours Cottage Health Services
“We’ve seen more than a 30% increase in Outpatient MRI volume since you’ve started. ... the improvements you’ve implemented indicate that we’re on track to see a $1 million improvement in Radiology in this first year; you’ve been able to add at least $700,000 to the Radiology bottom line in the past 8 months.”
William C. HaughCOO, Lifepoint Hospitals - Memorial Hospital of Martinsville and Henry County
“I can honestly state that our partnership with Ivy Ventures to introduce the [SNAPCare ®] program to our medical staff was the best growth initiative we had in 2008." "One of the underestimated benefits that we did not consider when evaluating this program [SNAPCare ®] is the fact it has created a new “channel” of communication between physician practices and the hospital.”
Paul VivianoCEO, UC San Diego
“I think the results are spectacular. Anxious to catch up and discuss other projects that you could assist with. Fantastic work. ”
Peter F. GallagherSenior Vice President & CFO
“My experience with Ivy has spanned over a decade and multiple health systems. In each setting, Ivy has proven to deliver both programmatically and financially with highly qualified teams. I can recommend Ivy without reservation.”
Kevin HalterVP, Planning & Operations, Bon Secours Kentucky Health System
“I have found Ivy Ventures has the expertise and experience to evaluate a market in order to meet the demands of the patient thus gaining market share and increased financial performance for imaging services. I highly recommend their services.”
Douglas WetmoreFounding Partner
Milan DiPierroPartner, Chief Operating Officer
K. Roger Johnson
Mr. Johnson co-founded Ivy with Doug Wetmore in 2003. Mr. Johnson focuses primarily on client strategy and growth opportunities, problem identification/resolution, service innovation, and business development.
Before co-founding Ivy, Mr. Johnson served as Chief Financial Officer of a national operator of outpatient diagnostic imaging centers. Mr. Johnson served on that firm’s executive committee and led financing, budgeting and management control initiatives during a period of rapid company growth. Previously, Mr. Johnson served as Director, Mergers and Acquisitions and Director, Business Development at Trigon Blue Cross Blue Shield (now Anthem BCBS), where he assisted senior management in identifying potential acquisition targets and selling non-core subsidiaries. Mr. Johnson was also an associate in the Business Department at the law firm of McGuire Woods, LLP, during which time he concentrated on capital formation, securities offerings and asset securitization.
Mr. Johnson earned B.A., J.D. and M.B.A. degrees from the University of Virginia, where he was a Jefferson Scholar.
Mr. Johnson lives in Richmond, Virginia with his wife and three daughters. He serves on the Session of his church and is a board member of Serge Global, Inc. (formerly World Harvest Mission).
office: (804) 864-6423 | mobile: (804) 363-1009
Doug Wetmore co-founded Ivy Ventures with Mr. Johnson in 2003. He works with the other members of Ivy’s senior management team to develop new product offerings, identify new clients, manage existing client work, and develop strategy for company growth.
Prior to co-founding Ivy, Mr. Wetmore worked as Vice President and General Counsel for MMR Holdings Inc., a national network of freestanding diagnostic imaging centers. At MMR, Mr. Wetmore was a member of the executive committee and assisted with the development, financing, operation, and regulatory compliance of the company’s imaging centers. Before joining MMR, Mr. Wetmore was an associate attorney for two international law firms – Morgan, Lewis, & Bockius and Rogers & Wells – in the firms’ Washington, DC offices, where he concentrated on antitrust and trade regulation matters.
Mr. Wetmore earned a BA degree in Economics and a JD degree from the University of Virginia, where he was a member of Phi Beta Kappa and was the John M. Olin Scholar of Law and Economics.
office (804) 864-6435 | mobile (732) 925-5313
As Ivy’s Partner and Chief Operating Officer, Mr. diPierro plans, directs, and coordinates Ivy’s internal operations and external consulting and development engagements with clients. Mr. diPierro has general oversight responsibility for the Sales, Strategy and Analytics, Clinical Operations, and Marketing teams and provides support services to the Business Development team.
Prior to joining Ivy, Mr. diPierro served as Chief Operating Officer for Content Solutions Inc, a voice recognition solution provider. Mr. diPierro was also the Director of Downstream Marketing for Agfa Healthcare. His responsibilities included product management and marketing for speech recognition, Radiology PACS, Cardiology PACS, and RIS product lines throughout North and South America. Mr. diPierro has more than 20 years of Healthcare IT experience and has held R&D, service, and management positions at Siemens Medical Systems, Philips Medical Systems, and Talk Technology.
He earned his B.S. in Biomedical Engineering from the University of Virginia, his M.S. in Biomedical Engineering from Columbia University and his M.B.A. from Fairfield University.
Milan lives in New Jersey with his wife and two children.
office (804) 864-6431, office | mobile (804) 241-4734
As Ivy’s Director of Strategy and Analytics, Barrett identifies and implements strategic initiatives for health systems designed to grow profit. He has worked at Ivy since 2007.
Prior to joining Ivy Ventures, Barrett was a financial analyst for the Financial Planning & Analysis Team, a strategic finance group, at Wachovia Securities, now Wells Fargo Securities.
Barrett earned a Bachelors of Science in Investment Finance from the Pamplin college of Business at Virginia Tech. At Virginia Tech, he served as CEO of SEED, one of the country’s largest student managed equity portfolios.
Barrett is originally from Lancaster, PA and now lives in Richmond, VA.
Mr. Lindsey joined Ivy Ventures in 2003. He focuses on growth opportunities and business development.
Before joining Ivy Ventures, Mr. Lindsey served as the CEO of HCA Henrico Doctors’ Hospital, Richmond, Virginia for many years. He has held the position of Chairman of Manorhouse Retirement Centers. Mr. Lindsey serves as an adjunct professor at the Health Administration Department at Virginia Commonwealth University, where he taught “Executive Skills,” and coordinated the residency program for a number of years. Prior to entering the healthcare field he was an Infantry Officer in the U. S. Army.
Mr. Lindsey earned a B. S. degree in Finance at Louisiana State University. He also holds a Masters Degree in Health Administration from Georgia State University.
He writes and edits articles related to early career development and other areas of C-Suite interest.
Mr. Lindsey lives in Richmond, Virginia with his wife. He has two children and three grandchildren. He serves on the board of the Bon Secours Foundation and is the Treasurer of CrossOver Ministries.